16 chefs are selected to be "Chef of the Year" as part of the Chef Appreciation Week campaign. I created social media reels and other marketing deliverables for each selected chef utilizing the new design direction.
Chef Appreciation Week
For the global campaign Chef Appreciation Week, I led a rebrand that captured the artistry and impact chefs bring to everyday life. The new identity was designed to be bold, memorable, and powerful, while maintaining authenticity through imagery and type.
